Responsibilities

• Define the strategy for developing the branded product portfolio and create an annual plan to support its long-term growth.
• Conduct in-depth market studies, both qualitative and quantitative, to identify consumer needs and expectations and respond effectively.
• Ensure ongoing competitive intelligence to optimize the product offering and commercial strategy with key clients.
• Coordinate every stage of the product life cycle in collaboration with multidisciplinary teams.
• Work in close collaboration with research and development, design, and engineering teams to ensure product feasibility and quality.
• Identify and develop appropriate distribution networks for each product.
• Collaborate with external partners (agencies, specialized firms, etc.) to effectively target market opportunities.
• Train and support the sales team in preparing presentations for buyers and category managers.
• Write and present analyses and business reviews on the product portfolio’s performance.

Required Skills and Abilities

• Bachelor’s degree in business administration, marketing, or a related field.
• Minimum of five years of experience in consumer product management and B2C marketing, ideally in the food industry.
• Proven experience in managing national projects from conception to launch.
• Fluent in French and English, both spoken and written.
• Autonomy, discipline, and initiative, with the ability to work effectively within a  dynamic team.
• Proven experience working with internal and external multidisciplinary teams.
• Ability to manage multiple projects simultaneously in a constantly evolving environment.
• Excellent analytical skills and strong business acumen.
• Advanced proficiency in Microsoft Office 365 Suite (Excel, PowerPoint, Word, etc.).
• Skill in interpreting retail sales data (AC Nielsen) is an asset.